Tuesday, August 25, 2015

20 Marketing Podcasts You Need to Listen To

Note: This post originally appeared on the PR 20/20 blog and has been updated here.

I’m huge music fan, and it wasn’t long ago that everywhere I drove, I’d have the music blasting in the car. But now, I can’t remember the last time I listened to music in the car.
What replaced the music? Podcasts.
I’m not the only one. Podcasts have taken off over the last couple years (or have seen a resurgence depending on who you talk to). Just take a look at some numbers from the Pew Research Center State of the News Media 2015 report:
  • Listeners of a podcast in the last month have almost doubled since 2008 - 17% (up from 9%).
  • One-third (33%) of all Americans 12 and older have listened to at least one podcast.
  • Podcast awareness has more than double since 2006 - 49% (up from 22%).
  • Publicly available data indicate a steady rise in number of active podcasts and number of download requests over the past three years.
  • Mobile devices are the preferred way to listen to podcasts.

Why the Sudden Growth?

Why the breakout popularity? One big reason is its accessibility. With smartphones, you can listen anywhere – in the car, exercising, just taking a walk, etc. 
Another reason is the variety in content. While shows like SerialThe Adam Carolla Show and WTF with Marc Maron have certainly moved the needle for awareness and listenership, you can find podcasts for just about any subject you want.
As mentioned in the stats above, the number of podcasts continues to rise. Many thought leaders have started their own podcasts to share their expertise or comment on news in their industries.
Podcasting is relatively easy and inexpensive to do. Here are two step-by-step instruction blog posts for creating your own podcast:

Discover a World of Marketing Podcasts

I’m constantly looking for the latest trends in marketing. While I still read my share of books and blog posts, podcasts have quickly grown to be one of the mediums I turn to most often to stay current on the latest news.
Marketing podcasts launch quickly, and it’s hard to keep up with everything that’s out there. To help, Jay Baer (@jaybaer) and Convince & Convert (@convince) have createdMarketingPodcasts.com, a free discovery engine for marketing podcasts. Through this site, search for podcasts (by name or host), read podcast reviews and sign up for notifications of new shows added to the database.

PR 20 /20’s Favorite Podcasts

While MarketingPodcasts.com is a great way to search for podcasts that may interest you, referrals are another. Similar to our post where we shared the blogs we read, below is a collection of marketing podcasts that we regularly listen to here at PR 20/20

Content Marketing Institute Podcast Network

  • PNR: This Old Marketing: Joe Pulizzi (@JoePulizzi) and Robert Rose (@Robert_Rose) discuss the week’s top content marketing articles, highlight their rants and raves and profile a weekly example of “This Old Marketing.” What makes this podcast stand out (beyond their marketing insights) is the chemistry between Pulizzi and Rose.
  • The Pivot: Marketing Backstories: Todd Wheatland (@ToddWheatland) explores the backstories of great marketers through engaging conversation.
  • Claim Your Fame: Andrew Davis (@TPLDrew) profiles companies’ successes and shows you how to apply them to your company.
  • Content Marketing Next: Pamela Muldoon (@pamelamuldoon) discusses marketing trends and what to expect in the future with marketing professionals.
  • Content Inc.: Joe Pulizzi offers one quick lesson that you can apply to your business. Many of the takeaways are from his experience as an entrepreneur.

The Convince & Convert Podcasts

  • Social Pros Podcast: Real People Doing Real Work in Social Media: Each week, Jay Baer and Jeff Rohrs (@jkrohrs) talk with social media professionals from a wide range of companies like Buzzsumo, WKYC, Cabela…just to name a few. Learn how they built their programs and how they continue to measure and improve.
  • Content Pros Podcast: Amber Naslund (@AmberCadabra) and Chris Moody (@cnmoody) interview the top content marketers to learn their approach to strategy, operations and measurement.
  • Convince & Convert Podcast: The best of the Convince & Convert blog posts are repurposed in podcast form and read by Jay Baer and others.
  • Jay Today: The audio version of the Jay Today TV where Jay Baer offers three-minute commentaries on the marketing world.

Management and Marketing

This is only a handful of the marketing podcasts out there. What podcasts are you listening to? Tell us in the comments below.

Wednesday, July 15, 2015

How Pimm’s Used Twitter to Win Wimbledon

For the Super Bowl two years ago, Newcastle Brown Ale created an online promotion that was super creative and gathered them a ton of attention…all without buying an actual ad. You can read about it here if you don’t remember it. (They came back for last year’s Super Bowl with another creative campaign that you can read about here.)

At the time, I noted how they were able to use social media and word of mouth to create a buzz. In the time since, the social media game has changed considerably with the loss of organic reach and a shift towards paid ads. This makes it harder for brands to truly stand out, but it can still be done.

Through a clever Twitter campaign, Pimm’s was able to create a similar buzz, albeit on a smaller scale, with Wimbledon. Without being a sponsor, they were the topbrand associated with the tournament this year across social media and other digital channels according to Amobee Brand Intelligence.

The Twitter campaign was based around #PimmsOClock with Wimbledon-related messages (although never actually saying “Wimbledon”). There were two factors that helped push their success even more:
  • The Pimm’s Cup cocktail is heavily associated with Wimbledon and is a huge part of its culture.
  • A bit of luck as Andy Murray’s mom tweeted a complaint about her Pimm’s Cup to which Pimm’s replied. 

Luck notwithstanding, just like Newcastle Brown Ale, Pimm’s was able to create a buzz by putting together a smart Twitter campaign to gain attention without having to pay for a sponsorship. They played directly to their audience to boost their message.

What smart uses of social media have you seen lately? What brands have been crushing it on social media? Tell us in the comments below.

Thanks for reading and if you like this post, please share it on social media.

Wednesday, July 8, 2015

9 MORE Marketing Podcasts You Need to Listen To

A couple of weeks ago I wrote 21 Marketing Podcasts You Need to Listen to for our PR 20/20 blog site. It included a collection of podcasts we enjoy. If you love marketing podcasts (and who doesn’t!), you should definitely check it out. If nothing else, it will make more sense out of “MORE” being in this title.

We asked you to share your favorites as well. Based on your comments, here are 9 more podcasts to listen to, as well as an update on one of our favorites.

UPDATE: Social Pros Podcast: Real People Doing Real Work in Social Media: Since my initial post, the Social Pros Podcast has made a significant change as Jeff Rohrs (@jkrohrs) has taken the CMO position with Yext. Unfortunately, Jeff will not be continuing on with Social Pros. Joining Jay Baer (@jaybaer) will be Adam Brown (@adamcb), executive strategist at Salesforce Marketing Cloud.

The James Altucher Show: James Altucher (@jaltucher) is a successful entrepreneur, investor and writer. He has lost his money and made it back several times and shares his stories.

I Love Marketing with Joe Polish and Dean Jackson: A podcast for the I Love Marketing community, Joe Polish (@JoePolish) and Dean Jackson (@TheDeanJackson) discuss marketing tactics, psychology, books and more. Get inspired by actionable marketing strategies.

The Tim Ferriss Show: Best known for writing The 4-Hour Workweek, Tim Ferriss (@tferriss) talks with a diverse variety of professionals to pull out the tips and lessons that listeners can learn and apply.

Moneyball for Marketing: Crimson Marketing’s CEO Glenn Gow (@CrimsonCEO) discusses Big Data and marketing technology with the brightest marketing VPs and CMOs to help you apply them to your strategies.

Brand Newsroom: With these 20-minute podcasts, James Lush (@lushjames), Nic Hayes (@Nic_Hayes) and Sarah Mitchell (@globalcopywrite) offer communication advice with a focus on brand journalism and content marketing.  

Edge of the Web Radio SEO Podcast: Erin Sparks (@ErinSparks) and Tom Brodbeck (@tbrodbeck) from Site Strategics and Douglas Karr (@douglaskarr) from Marketing Tech Blog discuss all things SEO, SEM, social media, marketing news and more.

The Marketing Book Podcast: Douglas Burdett (@ArtilleryMarket) interviews authors for their take on the best marketing tips and insights into the ever changing marketing landscape.

The Sell More Books Show: Jim Kukral (@JimKukral) and Bryan Cohen (@bryancohenbooks) offer the latest marketing and publishing news and strategies to help authors build their audiences to sell more books.

Traction: Creative & Unusual Ways Entrepreneurs Make Progress: Jay Acunzo (@Jay_zo) examines the clever and unique ways entrepreneurs have worked their way through crucial periods to startup successes.

I’ll definitely be checking these out, so thank you for the suggestions. Again, if you haven’t read the original podcast post, 21 Marketing Podcasts You Need to Listen to on our PR 20/20 blog site, please check it out.

Thank you for reading, and please continue to tell us what podcasts you listen to in the comments! If you like this post (and the original), please share it with your friends!

Monday, June 29, 2015

4 Reasons Why Super Heroes and Disney Appeal to Adults

I saw Avengers 2: Age of Ultron a couple of weeks ago. Based on the sales, I’m not the only one. I thought it was great. I loved the first one too. Also, I’m 40.

I listen to the Adam Carolla podcast regularly and he often laments about how the majority of movies for adults today are based on comic books and other nostalgia. His point is that our parents never clamored for these types of movies at the age we are now.

He’s mostly right, but why is that? It doesn’t seem odd to me that I still follow many of the shows and interests I had as a kid, but I can’t remember my parents doing the same thing.

I’ve given it a lot of thought and here are my ideas why movies with superheroes, the Muppets or other Disney characters still appeal to us.
Photo Credit: "FROZEN" (Pictured) OLAF. ©2013 Disney. 
All Rights Reserved. Jorge Figueroa (Flickr) License

1. Access to the content

To say that my parents didn’t pay attention to things they enjoyed as kids isn’t completely true. I still remember my dad enjoying the Three Stooges, the Little Rascals and Bugs Bunny. The difference is that we were limited to pretty much only watching what TV showed and when.

Now we can watch our favorite shows anytime on YouTube or Netflix. The Internet has blown everything wide open. Part of the reason our shows continue to survive is that we still can watch it…anytime we want.

2. Stories have continued to grow and are compelling

Especially with superheroes, the stories continue to grow and evolve. Comic books continue to create new compelling stories with our favorite heroes which extend to TV shows and movies.

In addition to the stories themselves improving, the technologies to bring those stories alive have grown. Special effects have brought new interest to watching superheroes. Movies and TV are able to bring the stories to life in ways that weren’t possible years ago.

3. Top actors seek these roles

The success of superhero movies, and even Disney movies and The Muppets, appeal to today’s top actors. Bottom line is that these movies make money, so actors want to be in the movies. It’s not lost on these actors that many of these films end up with multiple sequels. They can make a career out of these movies. The movies are already popular, but now the star power perpetuates that popularity. Steady, well-paying roles in movies that become hugely popular. What’s not to love?

4. Marketing for shared appeal

It used to be that movies would want to appeal enough to adults so that they could bring their kids to a movie and not totally hate it. But now, they’re not just tolerating the movies, they more excited than them to see it. It’s a shared experience like never before. They create quality family time and an ability to connect on a common experience that they all love. How many of those are out there?

In some cases, shows and movies are marketed directly to adults. The latest Muppet Show premiering on ABC this fall is being billed as an "adult" Muppet Show. Changing from the '70's variety show to a documentary style with side interviews similar to The Office. The first ads for Frozen featured Olaf and Sven and were targeted to males 18-24. 

When will this trend fade out?

With so many superhero movies planned up until at least 2019, can they withstand a burn out? It will be interesting to see how it plays out. I believe the big hero movies will be safe (Captain America, Iron Man, Thor, probably Batman and Superman and any movies that combine these big names). However, Marvel is planning quite a few movies of lesser-known heroes, such as Ant Man and Black Panther. Time will tell if they’ll be surprise hits like Guardians of the Galaxy due to big stars, compelling stories and massive effects. Or, will the studios reach a little too far and usher in their own demise (to put in in superhero terms)?

Add the new Star Wars movies, more Disney/Pixar movies and comic book TV shows coming next season and there will be plenty of content available. 

I say as long as the movies are well made and tell a smart story, then continue making them. The trend will end as the movies and shows get lazier. But, until then, I’m enjoying it. And, keep making them in Cleveland!

What do you think? Are you enjoying these movies? Where do you want to see this trend go? What are you still waiting to see? Tell us in the comments.

As always, thanks for reading. If you like this post, please share it with your friends. If you tend to read a lot of my writing, then please sign up to get my post by email.