Content Marketing World brought in 1700+ attendees in which more than 75% were in
Cleveland for the first time. The promotional
signs at the airport for Content Marketing World called Cleveland the “International
Home for Content Marketing”. As a marketer, I love this designation! However, it
got me thinking about Cleveland’s
overall identity. The beauty of Cleveland
today is that there are so many things that define the city...for those that
live here, work here and visit here. However, what is the overall view of Cleveland?
I’m sure I’m missing others, but you can see all the identities of
So, with all of that, what SHOULD be our main identity? My first inclination, mainly because I think
it’s what we’re most closely related with is the sports town. The only problem with
that is that we haven’t had a champion team here in forever, so I don’t think
it reflects us as a city that's on top. I think we need to re-embrace
and re-emphasize our Rock and Roll identity. I think it’s by far the most all
encompassing and appeals to the most people. Plus, “Cleveland Rocks” has
already been branded and it just works. With the Rock Hall, Hard Rock Cafe, the upcoming Rocksino, the Agora and countless music venues, I'd love to see some partnerships among them (and other Cleveland attractions) to really bring this aspect alive again. It can be applied to any of the other
identities to tie in a cohesive message.
My honorable mention would absolutely be for the content marketing identity. There is such great work being done in the marketing industry and it’s exciting that
is viewed as the center of this activity and to be able to be a part of it.
That’s my two cents, but what’s yours? I know not everyone will agree. What do you think
Cleveland’s main identity
is or should be? I really want to see what everyone has to say. We love our
city for all kinds of reasons, so tell me how you think we should be seen.
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