|My guitars in my little corner of our basement|
The lights go down. Anticipation rises. The intro music gives way to silhouettes taking their place on stage. Excitement gives way to goose bumps as the lights come up revealing your favorite band as they kick into their opening song. The journey is just starting. They're about to take you on a ride unlike anything else out there. There might be 20,000 other fans on the same ride, but it feels like it's just you and the band. That's what the best bands are able to get you to feel when you see them in concert.
Nowadays, with social media, fans have much more access to bands and their offstage life than ever before. Fans get a much clearer view of behind the scenes material (intended and unintended) through Facebook, Twitter, YouTube, Instagram, etc. It also gives bands more ways to promote their concerts and new music. Last year at a book signing, I asked "That Metal Show" host Eddie Trunk about social media's effect on the music industry. His answer is below. Needless to say, those that do it well are reaping the benefits.
- Mack Collier (@MackCollier) - Author of "Think Like a Rock Star" and founder of #Blogchat: His examples are more country and pop than actual rock (Rock Star is one of the most overused terms anymore...), but the premise of his book about turning customers into fans is right on.
- Jason A. Miller (@jasonmillerCA) - Sr. Content Marketing Manager at LinkedIn and owner/photographer of Rock N Roll Cocktail: His marketing presentations include examples of Judas Priest and Kiss...how can you not love that? He's also got a book coming out soon, so keep an eye of for that!
- Ruth Blatt (@ruthblatt) - Contributor at Forbes: I recently just discovered her writing and began following her on Twitter. She describes her writing as the "intersection of rock 'n' roll and business".
Check them out for some great insight on marketing with a rock and roll twist. One thing I've learned from them and many more is that it's ok to look for marketing best practices from the industries you're passionate about and I hope to share more of that.
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in September, let me know. I'd love to meet and talk a little marketing, rock
music or anything I might be able to help you with.