2014 has been a huge year for marketing. I personally learned a ton. Podcasts, blogs, videos, books, conferences, Twitter chats...I could go on and on. There were a lot of people to learn from and below are the ten most influential marketers of 2014. Some are very familiar, some were new to me and some I was just plain late to the party. Here they are in no particular order:
Paul Roetzer (@paulroetzer): Paul's approach to marketing with PR 20/20 is refreshing and truly is a different way of thinking than most agencies. The fact that he saw a better way to do things and built it is as inspiring as it comes. Full disclosure: I was so inspired by Paul that when there was an opportunity to join the team at PR 20/20, I jumped at the chance!
Scott Stratten (@unmarketing): Scott is one of the guys I was late to party for. I heard him speak for the first time this year at Content Marketing World. I was hooked quickly. Since, I've been catching up quickly on his books and listen to his Unpodcast regularly. He's the one guy on this list that I haven't met yet. Hopefully I'll get the chance soon!
Jason Miller (@jasonmillerCA): What do you get when you mix heavy metal music and content marketing? One of the smartest and most entertaining marketers out there. Anyone that can mix in AC/DC and Kiss in their marketing presentation will have my undivided attention (check it here on Slideshare)! Meeting Jason was one of the highlights of my year, not only to talk marketing, but also talk some rock music!
Andy Crestodina (@crestodina): I was lucky enough to meet Andy at Content Marketing World, where he made a huge splash, not only with his session, but also his creative content during the conference. First was his Ask It Forward video in which speakers would answer a question and then ask a question to the next speaker. He also worked with Amy Higgins to create the second Content Marketing World Yearbook. Both of these have me rethinking how I want to make an impact at my next conference!
Joe Pulizzi (@joepulizzi): Over 2600 marketers in Cleveland for this year's Content Marketing World, This Old Marketing with Robert Rose, the new Content, Inc. podcast, countless speaking engagements, webinars and chats...oh, and a lifetime achievement award this year! There's a bunch more I can add. And, how can you argue with his goal of making
the capital of content marketing (see the article here)! Keep it up, Joe!
Robert Rose (@robert_rose): Robert's presentation about marketers leading the charge at Content Marketing World was more than enough to get him on this list. It may have been the most inspiring presentation at the conference. I can't wait to read his book when it comes out. In the meantime, his articles are always thought-provoking and he's the perfect complement to Joe Pulizzi on This Old Marketing.
Content Marketing Institute (@CMIcontent): I have to include CMI as a whole for all they've done this year. The team is incredibly smart and talented. I was lucky enough to specifically spend some time with Cathy McPhillips, Joe Kalinowski and Amanda Subler at a few events this year and they've definitely had a big influence on me. A quick, fun way to get to know the team is join their weekly #CMWorld Twitter chats on Tuesdays at noon!
Ann Handley (@annhandley): Ann is just one of the speakers I can listen to over and over and always come away with something new. "Everybody Writes" may be my favorite new book this year.
Jeff Rohrs (@jkrohrs): Jeff is simply one of the smartest guys I know. It might be his lawyer background, but he brings a unique perspective to marketing that I find inspiring. He's one of the guys that I always look forward to hearing speak. Check him out each week on the Social Pros podcast with Jay Baer.
Jay Baer (@jaybaer): Speaking of Jay Baer...I learn something new every time I hear him speak or read one of his articles (or books). True to his "Youtility" theme, Jay offers useful advice in a way that is easy to understand and implement.
By far, these were not the only influential marketers. Tell me who influenced you this year in the comments below. As always, thanks for reading and please share this with your friends. Have a safe and happy New Year and best of luck for 2015!