Wednesday, July 18, 2012

Book Recommendation, Part 2: Attention! This Book Will Make You Money by Jim Kukral

This is part two of my three-book review.  I’m sure you all read my last post and ran out and read Marketing Outrageously by Jon Spoelstra right away.  Couldn’t put it down, could you?  So you read it, followed Spoelstra’s rules and now have all these great marketing ideas.  But, something’s bothering you...what good are all of these ideas if no one notices them?  Well, that leads me right into my next book review.  The second book that I highly recommend is Attention! This Book Will Make You Money by Jim Kukral.

Jim Kukral is a local entrepreneur, professional speaker, award-winning blogger and consultant. I was lucky enough to see him present at a conference where I learned of his book (and it was his recommendation of Marketing Outrageously that got me to check out that book).  I’ve met him a couple of times and he truly has great advice on how to build your own online business. This book, as the title says, is about how to increase your revenue for your online business by getting and sustaining attention to it.

Kukral gives techniques and strategies that will help you generate ideas and how and where to implement them. He gives great examples of how it all can work for you.  One point he made that has really stuck with me was his simple assertion: Don’t be in the middle.  Take a stand.  Love it or hate it.  Nobody pays attention to the people in the middle or with a neutral opinion or stand.  I’m paraphrasing, but that’s one thing that I’ve worked hard on with my blog, social media posting and other aspects of my career.  

One of the fun things about this book is that the first thing he does is to challenge the readers to come up with a unique way to get his attention.  It’s gets you thinking as soon as you start reading. I haven’t attempted the challenge yet, but I only read it a couple of months ago. One of the more fun chapters of the book details his attempts to get Mark Cuban to call him. I won’t tell you here if he’s successful. You’ll have to read it. But it’s examples like that where you see how you can apply his advice.  I wouldn’t say it’s easy as there’s a lot of hard work involved, but it may not be as hard as it seems in our minds sometimes.  He motivates you while showing you the tactics you can use that are available to most readers.

Again, like after reading Marketing Outrageously, I came away very motivated and inspired after reading this book.  There are tactics I’ve implemented and others I’m looking to implement as I build this blog and with other projects I’m working on. I highly recommend you check out this book, and Jim Kukral if he’s speaking anywhere near you.  You won’t be disappointed.   You can also check out his website at

So, now you’ve got great ideas to do some new exciting marketing tactics. And, after you read this book, you’ll know how to get attention to whatever it is you’re marketing. What’s next?  Well, now that you’ve got people’s attention, you’ve got to keep it.  How do you do that?  With great content, of course. How do you come up with great content...and a lot of it? You’ll have to check out my next blog post where I’ll review Content Rules by C.C. Chapman and Ann Handley. They teach you how to create great content to keep your customers/readers engaged.

If you’ve read any of these books or have examples or opinions on these subjects, please share them.  I’d love to hear what you’re doing to get attention for your company.  As always, thanks for reading! Please share this blog with others you think would find it interesting and sign up to get it emailed to you.


  1. My pleasure! Truly enjoyed the book and have implemented some of your advice! Thank you.