Wednesday, November 13, 2013

Book Review: Epic Content Marketing by Joe Pulizzi

As if there’s not enough pressure to deliver a truly engaging and useful book when the author is known as the “Godfather of Content Marketing”. Add to that, the fact that the name of the book is “Epic Content Marketing”. For good measure, “borrow” imagery and the feel of Star Wars. And, top that off by debuting the book at Content Marketing World, a conference that you created and hold in your hometown (Cleveland!) and is regarded as the best content marketing conference in the country. Now, you’ve properly raised the expectations far beyond that which can possibly be lived up to, right? That is, unless you’re Joe Pulizzi!
From a content marketing standpoint, there are a lot of great books available that tackle different aspects. However, with “Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less”, Joe puts it all together for us. He takes us step by step from the concept of content marketing to the steps to take to implement an effective content marketing strategy. For those looking for a one stop shop for the how-to of implementing a content marketing strategy, this is the book. It’s also the book for those of us that have heard Joe speak a number of times on a number of topics and wanted all of that knowledge captured in one place for reference. There’s a reason that Joe is known as the “Godfather of Content Marketing” and this book shows exactly why. 

This book, his third, gives you a brief history of content marketing (along with the definition). Through plenty of real company examples and stories, he teaches you how to define your content niche and strategy, including defining your content marketing mission statement. How many of us have heard him stress how important that is? This leads to putting together your editorial calendar, creating you’re your content (including explaining different content types and where to find and how to use your available resources). Finally he discusses the different avenues for marketing your content and measuring the success.

This is a book that I plan to read many times and to heavily use as a constant resource. You can read it straight through or jump around to specific topics.  Joe has a way of really breaking the information down with easy to understand examples and case studies. That ability is one of the reasons he’s been able to lead the charge of content marketing...and I wouldn’t be me if I didn’t point out that he’s doing it from Cleveland, which, thanks to Joe, is the “International Home of Content Marketing”!

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