Wednesday, January 28, 2015

2015 Pre-Super Bowl Social Media Hits and Misses

Social Media Command Center
While many brands may be releasing their Super Bowl ads early, I won't be peeking. I like to watch them live during the game, especially if the game is a blow out. That doesn't mean that I'm not paying attention to the news and the social media chatter surrounding the ads and the game leading up to Sunday. We've already had some drama and successes.

Pre-Super Bowl Social Media Hits and Misses
Deflategate, while not an ad, may be the biggest drama out there. Whether you think it's a big deal or not, it's definitely been entertaining to watch the responses by Tom Brady and Bill Belichick. The best of which may be Belichick's deadpan delivery of the Mona Lisa Vito reference. If it was meant to be a joke, no one told him. Nothing like a dated reference to get people distracted from the PSI of a football. If nothing else, it's created a fun hashtag, #DeflateGate (close second being Gillette's #Flexball), and has the social media world in an uproar. It may end up being the most used hashtag of the Super Bowl, including before and after. 
Pre Super Bowl Social Media Hits and Misses
If that's not enough drama, just today, released their ad about a lost puppy that ends being owned by a puppy mill. Well, it didn't take long for social media to be filled with negative comments for support of puppy mills. A online petition received over 42,000 signatures calling for the removal of the ad. So, GoDaddy is pulling the ad. It's no longer available on YouTube. You can read the full story here.

Pre Super Bowl Social Media Hits and Misses
Newcastle Band of Brands
In good news, to follow up on the post I wrote last week about Newcastle Brown Ale (Check it out here), they've succeeded in finding brands to partner on a Super Bowl ad...37 of them! Brands like Brawny,, Jockey and Sharper Image are being crammed into a commercial that will only be seen on air in Palm Springs. Everyone else can watch it at

Pre Super Bowl Social Media Hits and Misses
Halftime Show Options - Katy Perry or YouTube
In other Super Bowl programming news, this year YouTube will be live streaming their own halftime show (what? no Lingerie Bowl this year?). So, if you're like me and can't think of a worse halftime performer than Katy Perry (thank God they added Lenny Kravitz to try to make it watchable), now you have an alternative. They'll be featuring Freddie Wong and other YouTube "celebrities" I've never heard of. However, they have 60 million subscribers combined for their YouTube channels, so don't go by me. And, one of the draws will be people diving into a pool of cheese! That sounds just weird enough to be fun. 

Pre Super Bowl Social Media Hits and Misses
Selfie World Record
Finally, in other "who cares?" news, NBC Sports and Patrick Peterson broke the world record for the number of selfies taken in an hour on Tuesday. Peterson took 1,449 selfies. The record had been 657. Pretty lame promotion and who knew they even kept track of that.

Overall, I'm looking forward to the game and the commercials during the game. I'll be tweeting my thoughts on commercial hits and misses throughout the game on Sunday. If you want to follow along, follow me
@jeremybednarski. What are you most looking forward to with the Super Bowl? Tell me in the comments below. Thanks for reading and enjoy the game and all that goes with it.

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